In the dynamic field of digital marketing, SEO stands as the bedrock of success for online businesses and websites. Within these constantly changing algorithms and trends, several SEO influencers show up like guiding stars who share insights, strategies, and deep knowledge of the functioning of search engines.
These are the ones who have literally “been there, done that” in the SEO field and added value to it with innovative work and thought leadership. But before we get onto the list of top SEO influencers, let’s clear some air and answer a few frequently asked questions: What is an SEO influencer, though?
What is an SEO Influencer?
An SEO influencer is a true professional with vast experience and deep knowledge in the scope of search engine optimization; he or she is popular for giving practical tips and strategic advice for the change of the SEO landscape or for predicting the future in this field.
This group shares expertise through various forums, such as blogs, social media, and speaking, hence influencing the market with both fresh talents and already pros in the industry.
Top 9 SEO Influencers to Follow
Brian Dean:
The guy behind Backlinko, Brian Dean shares the latest useful strategies in SEO and the best techniques to work with link building. His detailed guides and case studies are simply golden mines for those desiring to increase the visibility of their websites.
Neil Patel:
One of the best-known marketers in digital marketing, Neil Patel runs Neil Patel Digital. Invaluable tips and guidance for marketers on how to improve the online presence of their businesses by translating the rich sources of SEO, content marketing, and Google algorithms into practical use.
Danny Sullivan:
As the cofounder of Search Engine Land and now working with Google, Danny Sullivan was the central figure of the SEO world for well over two decades. Nobody’s insights into what makes the search engines tick and Google in particular can match his.
Rand Fishkin:
Another content marketer, co-founder of Moz and SparkToro, Rand Fishkin brings his long, detailed analyses every week and shares the most advanced tactics in the SEO world and wise marketing on Whiteboard Friday.
Ann Smarty:
Ann is a genius in content marketing and SEO; she has some amazing tools and tips in regard to her input in this subject. In her viral piece, we looked at the strategies that were making her stand out.
Cyrus Shepard:
A dominating name amongst SEO consultants, Cyrus Shepard has made his presence felt through his focus on SEO strategy and Google’s algorithm updates; today, they are found to be a key resource for any business aiming at heightened search rankings.
Aleyda Solis:
An international SEO consultant and founder at Orainti, Aleyda Solis never fails to deliver excellent knowledge on topics around mobile SEO, technical SEO, and international search optimization.
Matt Cutts:
Google webspam team leader, Matt Cutts has single-handedly contributed much to the perception of SEO. On his blog and in his talks, he shared insides on the details of the Google search algorithms.
Matt Diggity:
Fluent in affiliate marketing and SEO, Matt Diggity is considered an SEO testing expert and a specialist in recovery strategies. So, he can give many insights on backlink strategies and SEO audits.
Best SEO Twitter Accounts to Follow
@Google Search Central:
You must pay a good amount of heed to the recommendations from Google Search Central for good SEO, as it helps your website reach one of the goals set by Google: connecting searchers to relevant and high-quality sites. This can put your site in a better position for discovery and, in the long run, the user experience for furthering better exposure from the search results perspective. Google will also, as part of its continued support of the better web ecosystem, AMP HTML for optimized content delivery. It underscores a call for the development of great websites by availing tools, resources, and white-glove support for webmasters as well.
@SEJournal:
Search Engine Journal is an excellent resource for SEO news, guides, and analysis. Their Twitter feed features contributions from a variety of SEO experts and digital marketers.
@moz:
Moz is a leader in SEO software and resources, and its Twitter account is a treasure trove of SEO tips, industry news, and insightful articles.
@SearchEngineLand:
For breaking news and analysis in search marketing, Search Engine Land is a go-to source. Their Twitter feed is constantly updated with articles and discussions relevant to SEO professionals.
FAQs
Well, pinning down who is the number one SEO expert in the world is quite hard, for there are many talents that people bring into the industry. Some of the great names that would be mentioned in the list of top influential and contributing experts would be Brian Dean, and Neil Patel, among others. – Who is the Best
At the mention of names brought up for a few awards in India, along with it comes the name of Neil Patel, who is considered some of the best lots and keeps the work going, adding value to the Indian SEO community.
If there is no single ‘god’ of SEO, then a big list from Rand Fishkin to Danny Sullivan is worshipped like gods of foundational work and continuing influence on the SEO world.
The title of “Father of SEO” is regularly given to Bruce Clay. He acknowledged search engine optimization as one of the first, being a pioneer in defining and establishing methodologies of optimization.